DBA Courses
.Data and Decision Sciences.
DBA in Digital Marketing and Consumer Insights
Overview
This DBA program explores advanced topics in digital marketing, consumer psychology, and market analytics. Students will gain expertise in leveraging digital platforms, conducting consumer behavior research, and using data insights to create impactful marketing campaigns. The program emphasizes innovation, strategic decision-making, and leadership in the ever-evolving field of digital marketing.
Duration: 3 to 5 years (Full-time or Part-time).
Learning Method: Online, face-to-face, or hybrid.
Objective: To develop leaders who can harness digital technologies and consumer insights to drive business growth and customer engagement.
Minimum qualification: A Master’s degree in Business Administration, Marketing, or a related field. A minimum of five years of professional experience in marketing, digital media, or a related role.
Recommended Background: Experience in digital marketing, market research, or branding. Proficiency in analytics tools and platforms such as Google Analytics or HubSpot. Familiarity with digital advertising and content marketing strategies.
1. Digital Marketing Strategy: Develop cutting-edge strategies for engaging customers in the digital age.
2. Consumer Behavior Analysis: Gain insights into consumer psychology and decision-making processes.
3. Data-Driven Marketing: Leverage data analytics to optimize marketing campaigns and ROI.
4. Emerging Technologies: Explore the impact of AI, AR/VR, and blockchain on marketing practices.
1. Advanced Marketing Expertise: Mastery of digital marketing techniques and tools for customer engagement.
2. Consumer Insights Leadership: Ability to analyze and predict consumer trends to shape marketing strategies.
3. Innovation in Marketing Technology: Proficiency in integrating emerging technologies into marketing campaigns.
4. Global Marketing Leadership: Skills to lead marketing initiatives across diverse markets and industries.
Graduates can work in roles such as:
1. Chief Marketing Officer (CMO)
2. Digital Marketing Director
3. Consumer Insights Manager
4. Brand Strategist
5. Marketing Analytics Consultant
6. Social Media Marketing Manager
Industries: Digital marketing agencies, e-commerce, retail, entertainment, financial services, technology, healthcare, and non-profits.
Module Guide
1. Foundations of Digital Marketing: Overview of key digital marketing concepts, tools, and strategies.
2. Consumer Psychology and Behavior: Study psychological factors influencing consumer decisions.
3. Digital Advertising and Media Planning: Learn effective advertising strategies across various digital platforms.
4. Marketing Analytics and Metrics: Analyze data to measure and enhance marketing performance.
1. Social Media and Content Marketing: Develop impactful content strategies for social media platforms.
2. AI and Machine Learning in Marketing: Explore AI applications in personalized marketing and customer segmentation.
3. Consumer Insights Research: Conduct advanced research on consumer trends and market dynamics.
4. Digital Transformation in Marketing: Examine the role of digital transformation in modern marketing.
1. Omni-Channel Marketing Strategies: Design marketing strategies that integrate digital and traditional channels.
2. Global Marketing Trends: Study the impact of cultural, social, and economic factors on global marketing.
3. Capstone Research Project: Address a real-world challenge in digital marketing or consumer insights through original research.
4. Dissertation Defense: Present and defend a dissertation showcasing expertise in digital marketing and consumer insights.
Course Fees
Fees for domestic students are $30,000 per year. The cost reflects the comprehensive learning resources, industry exposure, and high-quality education provided. Flexible payment plans and installment options are available.
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